Many of us have gone to a store and browsed the many varieties of cosmetics they sell. Cosmetics such as lip balms, foundations, and eyeliners are some of many beauty products out in the market today. When we buy a specific cosmetic brand, we think about the reliability and effectiveness of the product. We think about and try to recall the claims the company advertises to entice us to purchase their products.
Cosmetic companies often advertise claims that their products are effective and show results. Often, advertisements claim that their product is superior in quality and use top of the line ingredients. After all, who wouldn’t want that for their face? Cosmetic companies cannot just say that their products are effective. It must be tested and proved that what they claim is true. There are many cosmetic companies and with them a slew of beauty products and accessories in tow. So what do you call it when cosmetic companies need the data to prove their claims?
Beauty Claim Substantiation
“What is beauty claim substantiation,” you ask? Do you remember seeing a commercial for a beauty product and claims that their product can last “x amount of time?” Have you seen an advertisement for a cosmetic line that claims that their product can rejuvenate your skin? Generally, proving or providing evidence to prove their claim is what beauty claim substantiation is. Today, there are many reviewers testing products and many of us have seen them on Youtube, blog posts, and social media apps. Perhaps you have tested beauty products yourself and can attest or disprove the claims. There are also companies who can conduct the research to validate the effectiveness of the product claimed by cosmetic brands. Beauty claim substantiation is more of a “thing” in the beauty industry because there are many competitors. Many cosmetic brands want you to purchase their product, exclusively. Beauty claim substantiation can help validate claims made by cosmetic brands to prove that their product is “worthy” to purchase and to promote brand loyalty.
Why Is Beauty Claim Substantiation Important?
In today’s highly competitive marketplace, cosmetic brands aim for presence and compete for popularity. One of the goals of cosmetic companies is to be the top “go-to” brand that is reliable, effective and safe. As a beauty product consumer myself, I normally test the product to see what a cosmetic brand claims, is true. Many consumers, like myself, do the same. Valuable data, like reviews and results from product testing, are vital in providing cosmetic companies with promotional information they can use for advertisements. This data is also important for beauty companies to support their claims that they are marketing a quality product that is effective and safe to use. Data collected and analyzed can be used for both promotional and quality control purposes that will tremendously benefit a cosmetic company and their products.
Marketing a beauty product is obviously important, but proving that a product is safe to use is paramount. In modern society, looking good while using a product isn’t just the only thing that is important. Looking good while using a product that is safe and effective is now in the spotlight of importance. Many claim to sell products that are safe and made from organic ingredients. It is important for research to be conducted to ensure that the labeling on the product is correct and true. As consumers, we are diverse and our bodies have different reactions to certain ingredients. By “fact-checking” the label, it will help prevent any unnecessary injuries and keep consumers safe. Using a company that validates beauty claims by conducting pertinent research and surveys will aid in preventing lawsuits that can cost cosmetic companies millions of dollars.
Data Behind The Research And Trials
When cosmetic companies acquire the data from the research and testing of their products, the data is then analyzed for potential buying behavior of consumers. It can help predict the kinds of future products that consumers will want and need. It can help predict if a consumer is more likely to purchase a product based on the packaging or based on the ingredients used. It can help predict trends in today’s marketplace. Most importantly, the data will substantiate and validate claims made by a cosmetic company about their products. The companies and the data collected from them prove to be an invaluable tool and resource for cosmetic companies around the world.