Shopbop has partnered with Vogue, Amazon Fashion and 22 top female fashion designers to throw a support they called Born Free. Starting from April 23, exclusive designer collection will feature apparel for women and children with 100% of the profits going to Born Free beneficiaries.
What is Born Free?
Born Free was founded with one goal in mind, to end mother-to-child HIV transmission by the end of 2015. They believe that one pill a day can save a child from HIV. Elimination is therefore very possible!
Who are the partners in this initiative?
Shopbop, led by John Megrue, has teamed up with Condé Nast, the M?A?C AIDS Fund and a list of renowned fashion designer for this worthy cause. These top female fashion designers include Celine, Diane von Furstenberg, J.Crew and Prada. They are mothers themselves making them strongly connected to this initiative.
Born Free Collection
This Born Free exclusive designer collection is based on the prints made by a known Kenyan-born New York- based visual artist. Over 50 items are included in the collection with most of them under $250. Since this is a limited edition collection, once the stocks are out, it will be long gone.
Designers Behind the Scenes
Top female fashion designers included in this Born Free initiative along with Shopbop includes:
Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang
Join the Cause
If you want to become part of Born Free, you may buy products from their exclusive designer collection in Shopbop + Born Free page. You can also invite your friends to join this cause and become part of the fight to end the transmission of HIV from mother to children.
You can also share this on social media sites and use #joinbornfree and #im4zero hashtags to show your support.
Let us join Born Free. Let’s begin this fight.