Shopbop has partnered with Vogue, Amazon Fashion and 22 top female fashion designers to throw a support they called Born Free. Starting from April 23, exclusive designer collection will feature apparel for women and children with 100% of the profits going to Born Free beneficiaries. What is Born Free? Born Free was founded with one goal in mind, to end mother-to-child HIV transmission by the end of 2015. They believe that one pill a day can save a child from HIV. Elimination is therefore very possible!

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